At Launch Control, we're not just observers; we're storytellers, capturing the soul of every automobile through the lenses of experienced automotive journalists and photographers. Our journey began with a shared love for cars, a commitment to independent views, and a desire to convey the emotion that fuels our automotive adventures.

Our mission is simple – to provide a fresh perspective on the automotive world. We believe in delivering content that goes beyond the surface, exploring the intricate details, unique stories, and the sheer joy that cars bring to our lives. Launch Control strives to be a trusted source for unbiased, insightful, and emotion-driven automotive journalism.

Backed by years of hands-on experience in the car industry, our team boasts a profound understanding of automotive technology, design, and culture. From classic to cutting-edge, we cover a diverse range of vehicles with a keen eye for detail and an unwavering commitment to authenticity. 

The Launch Control team, consisting of Jacob Lerklint, a photographer and automotive journalist from Stockholm, Sweden, and Toni K, an automotive expert from Helsinki, Finland, collaborates to produce engaging content.